Bristol, Connecticut - September 13, 2019
By: William A Guerro Sr
Live sports have been a cornerstone of ESPN’s programming since it first went on the air back on September 7, 1979, when the network’s first viewers tuned in to watch a professional slo-pitch softball game between the Kentucky Bourbons and the Milwaukee Schlitzes. To commemorate its 40th anniversary, ESPN has launched a multiplatform lineup of content spotlighting the network’s biggest moments, including a special E:60 about that inaugural live event telecast. And this weekend, ESPN had additional cause for celebration as the network concluded its most-watched US Open ever.
Dozens of the talented people behind ESPN’s exciting lineup of content, as well as many of the network’s historic milestones over the past four decades, shared their personal stories in SportsCenter Special: ESPN’s 40, a one-hour program that aired last weekend on ESPN2, and with the network’s blog, ESPN Front Row. They also came together on Friday, September 6, the eve of the company’s 40th anniversary, for a festive event that was attended by more than 800 employees at ESPN’s Bristol, Connecticut headquarters and livestreamed to offices around the world. “Our mission is: to serve sports fans, anytime, anywhere,” said ESPN President and Co-Chair, Disney Media Networks Group Jimmy Pitaro. “It’s a constant reminder that ESPN is the place of record for sports fans… and a place where fans come together to celebrate the sports, the teams and the players they love.
“Today,” he said, “we’ll reflect on our past, celebrate the present and embrace our future.”